When it comes to games, content is more important then look-and-feel. Even after a decade, I would still play Starcraft once in a while. And for games like Dune II, it didn’t take more then a month before I never touched it ever again. AoC, WoW and WAR has to contest in this aspect to come out at the top.

Content Planning > Usability > Aesthetics

As web people, a common pitfall is getting the order mixed up. All the aesthetically pleasing but useless websites strewn across the net stands testimony to the adverse effect of messing up this order. Usability and aestheticism is there to enhance communication and without a solid content plan they lose their purpose.

So really how important is look-and-feel?